Account Based Marketing

Account Based Marketing by The Information Refinery

Precision Engagement

Drive Results with Account-Based Marketing

Account-based marketing (ABM) has become a cornerstone strategy for B2B companies seeking to integrate marketing and sales efforts, tailor outreach for targeted accounts, and drive conversion and retention among high-value customers. Our ABM approach emphasizes thoughtful-precision engagement and strategic focus, enabling businesses to connect with the accounts that matter most. At the Information Refinery, our industry experts craft personalized, comprehensive marketing strategies designed to maximize impact and deliver measurable growth in your next campaign.

Our Approach to ABM

1. Account Selection: The Information Refinery’s seasoned industry experts collaborate with you to craft a strategic, personalized blueprint for your ABM efforts. Account selection involves evaluating key criteria, such as company size, industry, revenue, and long-term engagement potential. Using advanced look-alike modeling, we identify companies with profiles that mirror your highest-value clients, ensuring that engagement and reliability are prioritized from the start.
2. Personalized Marketing: Once we identify key accounts–by company name and/or domain match–our focus shifts to creating the most effective personalized marketing strategy for your objectives. For each account, we develop customized messaging, craft content that addresses unique pain points, and tailor outreach strategies to resonate with decision-makers. By making each account feel uniquely valued, we help you build stronger relationships and foster meaningful engagement.
3. Multi-Channel Engagement: Leveraging your customized ABM list, The Information Refinery activates engagement with each target account through a multiple-channel strategy. This approach includes email, social media, direct mail, and targeted digital ads, ensuring your brand maintains consistent visibility and relevance. Each channel is carefully selected to align with the preferences and behaviors of your target accounts. This cohesive strategy not only amplifies the reach and frequency of your ABM efforts but also creates a seamless, unified experience for each account, reinforcing your brand at every touchpoint.
4. Long-Term Value: Account-based marketing focuses on building lasting relationships with high-value clients. By investing in deep, meaningful engagement, your efforts yield stronger client loyalty and increased lifetime value, translating into consistent, long-term ROI. Our approach nurtures these enduring connections, positioning your brand as a trusted and valuable partner over time.

Precision Engagement, Proven Results

At The Information Refinery, our account-based marketing services deliver measurable results by targeting high-value accounts with personalized, multi-channel engagement strategies. When you partner with us, you’re choosing a team committed to sustainable success. Our industry experts combine data-driven insights with a deep understanding of your specific business goals, ensuring every interaction is intentional, relevant, and impactful.