Data Hygiene

Data Hygiene by The Information Refinery

Standardize, Dedupe, and Validate Your Data

Understanding Data Hygiene

Data hygiene, commonly known as data cleansing, refers to the process of ensuring that a data set compilation is accurate, consistent, and ready to use. Our hygiene solution involves identifying and correcting discrepancies and data quality issues found within your contact records, improving their overall value and effectiveness. While integral to this process, the removal of incorrect data is only one part; rectifying and harmonizing the data is also an essential part of ensuring that your information is up-to-date, relevant, and enhanced for optimal usage. In the context of mailing and email lists, data hygiene ensures that your contact outreach is successfully delivered to the intended recipients, reducing bounce rates and maximizing ROI.

Our Services:

• National Change of Address (NCOA) Service: Each year, more than 60 million individuals and businesses relocate. To ensure that your contacts are reliable, our NCOA service matches your file against the comprehensive 48-month USPS dataset. This process ensures that any undeliverable or changed addresses are either updated or removed. Returned mailing doesn’t have to cost you; get in touch with us today and verify that your data sets are premium grade.
• Email Validation: A successful email campaign hinges on the overall quality of your list. Invalid emails can damage your sender reputation and potentially lead to domain blacklisting. Our email validation service meticulously removes invalid addresses from your lists, securing a reduced bounce rate and safeguarding your brand integrity. We provide you with both a clean version of the list and a separate list of invalid emails, including detailed reasons for their invalidity. Ensure that your campaigns are effective and reliable; contact us before going live.
• Merge/Purge: Are you looking to merge multiple files or a way to eliminate duplicates? These troubling processes are expelled through our custom-built matching and deduplication system. The system allows duplicate records to be identified, which works to enhance deliverability and response rates. To ensure you receive a quality file, we offer a range of deduplication methods, guaranteeing the enhancement of your records. Refine your files today with our custom merge/purge deduplication system and see the difference it can make for you.
• Phone Validation: Connect with your customers without the issue of disconnected numbers. Our phone validation service evaluates your customer phone number database, distinguishing between valid and disconnected numbers. Our service can verify any landline or cell phone number in the US & Canada. Our process of validation is backed by database lookups to major telecom companies. Additionally, if your contacts need organization, we can help you further by determining if a number belongs to either a cell phone or a landline. Don't chase dead ends, validate your phone numbers with us and elevate your process of customer connection.